Privacy Policy

The Lasso, Inc.

Effective Date: March 1, 2022

Last Updated: April 3, 2024

The Lasso, Inc. (“Company,” “we,” “our,” or “us”) is committed to respecting and protecting the privacy of our users. This Privacy Policy (“Policy”), describes how we collect, use, and disclose information that we obtain about visitors to our website, (the “Site”), our mobile application (“Application”), and the services available through our Site and Application (collectively, the “Services”).

Your use of our Services, and any dispute over privacy, is subject to this Policy and our Terms of Use, available at:, including its applicable limitations on damages and the resolution of disputes.

The Information We Collect About You

We collect information about you directly from you, from third parties, and automatically through your use of our Services.

Information We Collect Directly from You.

The information we collect from you depends on how you use our Services. Information we collect may include:

  • When you create an account, we collect information such as your name, e-mail address, phone number, and zip code.
  • We collect information required to provide the Services, including contact information and information about your car, such as make, model and year, ownership and title information, mileage, after market modifications, mechanical condition and repairs completed or required, interior and exterior condition, and accident information.
  • We collect information that you choose to provide to us while using the Services, such as information about your car payments, insurance, vehicle registration information, photos (such as profile photos you choose to upload), and user generated content (such as ratings and reviews you choose to post or otherwise submit through the Services).
  • If you contact us, we collect records and copies of your correspondence, including e-mail addresses and other contact information.
  • We collect the information you provide us when you fill out a survey, questionnaire, or other type of form through the Services.
  • When you subscribe to receive updates from us about new features available on our Site or through the Services, we collect contact information from you, such as your name, mailing address, e-mail address, or telephone number.
  • While you are navigating the Site or using the Services, we may also collect your search queries or information about your viewing history.
  • When you submit an inquiry, complaint, or request assistance with the use of the Services, we may collect or record information from customer service support sessions, such as records of chats you engage in with our customer service agents or service providers.
  • We collect any information you choose to e-mail or communicate to us while using the Services.

Information We Collect Automatically.

We automatically collect information about your use of our Services through cookies, web beacons, and other technologies. To the extent permitted by applicable law, we combine this information with other information we collect about you, including your personal information. Please see the section below for more information.

Our Use of Cookies and Other Tracking Mechanisms

When you use our Services, we may collect your browser type and operating system, web pages you view, links you click, your IP address, device identifier, and geolocation information. We may also collect information about the length of time you spent visiting our Site and/or using our Services, and the referring URL, or the web pages that led you to our Site.

Information We Collect from Other Entities.

When you use the Services, we may collect information, including personal information, about you from third-party sources, such as service providers, marketing partners, government agencies, dealerships, vehicle history services, or other third parties. Information we collect may be combined with other information we have collected about you in order to complete requests you have made or facilitate transactions you have initiated via the Services, or for other purposes, such as fraud prevention, authentication, and marketing or promotional purposes.

We store the information that we receive from third parties with other information that we collect from you (like when you created an account) or receive about you (from third parties). The third-party platform controls the information it collects from you. For information about how third-party platforms may use and disclose your information, including any information you make public, please look at their respective privacy policies. We have no control over how any third-party uses or discloses the personal information it collects about you.

How We Use Your Information

We use your information, including your personal information, for the following purposes:

  • To present our Site, Application, and their contents to you, or to provide you with access to the Services.
  • To provide you with information, products, or services that you request from us.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, such as for billing and collection.
  • To notify you about changes to our Services, or any products or services we offer or provide through the Services.
  • To communicate with you about your use of our Services, to respond to inquiries and complaints, and for other customer service purposes.
  • To tailor the content, information, and recommendations that we may send or display to you, including customized offers to sell your car, to offer location customization, personalized help and instructions, and to otherwise personalize your experiences while using the Services.
  • To contact you via e-mail or text messages regarding services you have requested from us.
  • To verify that you meet the eligibility requirements for purchasing or receiving our Services.
  • For marketing purposes, including to provide you with special offers, promotions, news, and newsletters, to administer customer loyalty programs, and for other marketing, advertising, and promotional purposes.
  • To better understand how users access and use our Services, both on an aggregated and individualized basis, and for research and analytics purposes.
  • To administer surveys and questionnaires, such as for market research or user satisfaction purposes.
  • For research and analytics purposes, including analyzing data, identifying trends and issues and creating statistical reports, analyzing the accuracy and effectiveness of our Services, including administering, troubleshooting, and enhancing and improving the Services.
  • To comply with legal obligations, as part of our general business operations, and for other business administration purposes, such as maintaining customer records, monitoring your compliance with any of your agreements with us, collecting debts owed to us, and safeguarding our business interests.
  • Where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, and in situations involving potential threats to the safety of any person or violations of our Terms of Use or this Privacy Policy.
  • To fulfill any other purpose for which you provide the information.
  • For any other purpose with your consent.

How We Share Your Information

We may share your information, including personal information, as follows:

Business Partners, Car Dealerships, and Car Retailers.

Our Services provide you with the opportunity to submit information about your car, as well as your contact information, in order to generate and receive customized offers to sell your car. When you submit a request through the Services, we share your information with business partners, including car dealerships and car retailers, (the “Business Partners”) to generate customized offers to sell your car. Additionally, when you request to transact with a car dealership or car retailer with which we do not have a business partnership, (a “Non-Partner”) we will share your information with that Non-Partner. If you select one of the customized offers from our Business Partners that we present to you, or if you request to transact with a Non-Partner, you will be directed to the website or platform of the Business Partner or Non-Partner following your selection of the offer or submission of your request to complete your transaction. Any access to and use of such Business Partner or Non-Partner website or platform is not governed by this Policy but is instead governed by the privacy policy of the applicable Business Partner or Non-Partner, which we encourage you to read before disclosing any additional personal information to that party.

Vendors, Service Providers, and Other Processors.

We may disclose the information we collect from you to vendors, service providers, contractors, agents, or other processors who perform functions on our behalf. For example, we share your information with customer management providers, IT services providers, data storage providers, and technical support providers. We also share your information with service providers who host our Site and Application, analyze aggregate information about our customers, assist us in detecting and deterring fraud, security incidents, or other unlawful activity, and for other business purposes as described in the How We Use Your Information section above.

Subsidiaries and Affiliates.

We may disclose the information we collect from you to any current or future parent company, affiliate, subsidiary, or division.

Analytics Providers/Advertisers.

We may share your information with other users of our Site and Application. For example, if you post a rating, review, pictures, or other content on our Services, the contents of your post (including pictures that you post) as well as other information, such as your name or username, may be available to all visitors to our Site and Applications.

Site and Application Users.

As set forth above, we share information with analytics providers and advertisers to assist us in implementing and evaluating relevant advertising. Often, the information that we share is collected from you through cookies and other tracking technologies on our Sites and Application. See the section Our Use of Cookies and Other Tracking Mechanisms for more information.

We also disclose information in the following circumstances:

Business Transfers.

If (i) we or our affiliates are or may be acquired by, merged with, or invested in by another company, or (ii) if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected from you to the other company. As part of the business transfer process, we may share certain of your personal information with lenders, auditors, and third-party advisors, including attorneys and consultants.

In Response to Legal Process.

We disclose your information to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.

To Protect Us and Others.

We disclose your information when we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which we are involved.

Aggregate and De-Identified Information.

We may also use and share aggregate or de-identified information about users with third parties for marketing, advertising, research, or other purposes.

Our Use of Cookies and Other Tracking Mechanisms

We and our third-party service providers use cookies and other tracking mechanisms to track information about your use of our Site or Services. We may combine this information with other personal information we collect from you (and our third-party service providers may do so on our behalf and where permitted by law).


Cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site and Services, while others are used to enable a faster log-in process or to allow us to track your activities at our Site and Service. There are two types of cookies: session and persistent cookies.

Session Cookies.

Session cookies exist only during an online session. They disappear from your device when you close your browser or turn off your device. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Services. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Site.

Persistent Cookies.

Persistent cookies remain on your device after you have closed your browser or turned off your device. We use persistent cookies to track aggregate and statistical information about user activity.

Disabling Cookies.

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site and Services who disable cookies will be able to browse certain areas of the Site, but some features may not function.

Clear GIFs, Pixel Tags and Other Technologies.

Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web and app pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Services to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third-party service providers may also use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

Third Party Analytics.

We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. We also may use other analytic means to evaluate our Site. We use these tools to help us improve the performance of our Site and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services. To learn more about Google’s privacy practices, please review the Google Privacy Policy at You can also download the Google Analytics Opt-out Browser Add-on to prevent their data from being used by Google Analytics at

Cross-Device Use.

We and our third party service providers, including Google, may use the information that we collect about you (whether directly from our Site or Application, through your device(s), or from a third party) to help us and our third party service providers identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.). We and our third-party service providers also may use the cross-device use and other information we learn about you to serve targeted advertising on your devices and to send you e-mails. To opt-out of cross-device advertising, you may follow the instructions set forth in the Ad Networkssection below. Please note: if you opt-out of these targeted advertising cookies, your opt-out may be specific to the web browser, app, or device from which you accessed the opt-out. If you use multiple devices or web browsers, you may need to opt-out from each browser or device that you use.

Do-Not-Track Signals.

Do-Not-Track Signals. Please note that our Site does not recognize or respond to any signal which your browser might transmit through the so-called “Do Not Track” feature your browser might have. If you wish to disable cookies on our Site, you should not rely on any “Do Not Track” feature your browser might have. For more information about do-not-track signals, please click here.

Ad Networks.

We use network advertisers to serve advertisements on non-affiliated websites or other media (e.g., social networking platforms). This enables us and these network advertisers to target advertisements to you for products and services in which you might be interested. Ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, pixels, LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These cookies and other technologies are governed by each entity’s specific privacy policy, not this one. We may provide these advertisers with information, including personal information, about you.

Users may opt out of many ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising. Please be advised that opting out of ad networks will opt you out from certain companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Site or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Additional information is available on the DAA’s websites at and

User Generated Content

We invite you to post content on our Services, including your ratings, comments, and reviews that you would like to be available on our Services. If you post content to our Services, including photos (such as a profile photo), all of the information that you post will be available to all registered users on our Services. If you post your own content on our Services, your posting may become public and we will not have control over how your content may be used by third parties.

Third-Party Links

Our Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.

Security of Your Personal Information

We have implemented reasonable precautions intended to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust, unique password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

Access Your Personal Information

You may modify or delete personal information that you have submitted through use of the Services by updating your information in the “settings” page within our Application, or by contacting us via the information provided in the Contact Us section below.

Your Choices Regarding Our Use of Your Personal Information

We may send periodic promotional e-mails to you. You may opt-out of promotional e-mails by following the opt-out instructions contained in the e-mail. If you opt-out of receiving promotional e-mails, we may still send you e-mails about your account or any services you have requested or received from us.

Notice Concerning Children

Our Services are not designed for children under thirteen (13). If we discover that a child under thirteen (13) has provided us with personal information, we will delete such information from our systems.

Changes to this Policy

This Policy is current as of the Last Updated Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site.

Contact Us

If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at:

The Lasso, Inc.
33 Irving Pl, FL 9
New York, NY 10003
E-mail: [email protected]